Emily and Claire's analysis of the film openings and title sequences demonstrated an in depth understanding of the forms and conventions as well as technical codes and how audiences make meaning from texts. Both Emily's analysis of Heat and Claire's of Shutter Island not only showed high levels of insight and analysis but a real maturity in putting their ideas across. Their blog on the types of title sequence ably demonstrated an understanding of the variety of approaches and their impact. The mood board was more a series of images but there was still a clear understanding of genre. The mood board on film openings was more what I was expecting.
The post on psychographics and demographics, not only showed an understanding of the concepts but demonstrated their willingness to go the extra mile and research the reasons that, for example, certain age groups gravitate towards certain genres. Their work on the BBFC, health and safety assessment and film companies demonstrated a clear understanding of some of the issues facing media industries. Their post on film companies could have been in a little more depth but I liked the explanation and design of Clearwood.
The post on marketing techniques and their efficacy was incredibly thorough. Their ideas for marketing 'Classified' were ell thought out and well executed.
Both girls have worked outstandingly hard to produce this blog. They have worked closely together and shared the load. The levels of analysis and understanding of institutional issues- especially marketing was superb.
Emily 19/20
Claire 19/20
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