Facebook page
If our film production was created in real life, we would create a Facebook page such as the one we have made above. Our page name would be 'Official Classified' (although this name was unavailable when setting up this page) to ensure that the audience know ours is verified and not a fan account/fake page. Fake pages could post false information and pretend they are the actual film company account; to filter out these, we would contact Facebook to stamp a verified sticker on our account and report any false information posted by another page. On our page, we would include everything that real film pages include; post trailers, upcoming events, discussion pages and any other form of information to include the 'likers' of the page to become involved and interested in the upcoming film. As you can see above, you can contact the page if you have any enquiries to the film which is a easy and accessible way to have your questions answered. The 'about' section gives a brief of the upcoming film, possibly the one which will be printed on the back of the DVD cover when that is produced. The pitch gives an insight to the film but does not reveal too much about it, rhetorical questions may be posed in this to form curiosity in the audience. As you can see from above, there are various buttons on the film page; you can share the page with your friends, invite friends to view the page and can event post on the page which statuses such as competitions, merchandise created by companies.
Instagram Page
Instagram works in a similar way to Facebook, but you can only post photos and videos; a more creative form of social media. Our Instagram name would be @clearwood_official; which will be our film company Instagram rather than an individual movie, which gives us an opportunity to post about all the films we wish to create/or are set to be released, behind the scenes shots, events etc. which all involve the film company. If Clearwood Films became a widely known company and is a rich firm, Instagram may give the page a verified blue tick when they discover our company is factual. Our description would advertise the movie and the release date so this is the first thing the viewer of the page sees. A link has been attached to the description which leads to the Facebook page above for 'Classified'; enabling those who are interested about the film to have a wider source of information which merely posts about the film, rather than the film company. The logo of Clearwood would be the profile picture to let the audience memorise and feel familiarised with the image. Snapshots of the film will be posted, not of the characters faces though to create mystery. A countdown would be posted to heighten the excitement of the upcoming film; as we have down on our page above (the font of the numbers looks distressed and bold; linking to the theme of the movie). As the film is a thriller, dull colours would be used to adapt the Instagram page to the conventions of the movie. Short clips would be posted, such as the one above with the black gloves and the parcel, to let the audience obtain what camera shots and objects/themes are shown in the film. We have also posted an eerie logo from Warner Brothers, this is in the form of synergy as we are promoting them due to our partnership of the film, which advertises them and if they post our logo too, balancing this marketing with both party members. The title of the film is also shown; red font conveys blood, danger etc and with the feet and the gap of the train, it is evident that the character has traveled a long distance. This image is used to imprint the title into the viewers mind for further reference when the film is released. The emoji is used as a symbolic message for those who do know the content of the film, the cartoon package in the description hints to what the main focus is on, although this will be a feeling of confusion for those who do not know about this significant object.
Poster
This is a draft of what one of the film posters would look like if it was created for ‘Classified’. Posters are essential for capturing the audiences attention and for conveying the genre of the film. The title of the film has to be in a certain position and colour for the poster to be noticeable. Red connotes danger and blood relating to the gory themes in our production. The overall feel of the poster is very morbid conveying the themes in the plot are not suitable for younger viewers as they may find them distressing. Black and greys fill the background of the poster with connotes death and destruction; also the overpowering of evil and darkness as this is what occurs in the plot. Pathetic fallacy with the storm clouds is used here. The setting represents the same scene as in the opening sequence; a dark forest with bare trees and autumn leaves to familiarise the audience with where some of the film will be set. Seen at the top is the headlining actress’ names; used to promote the movie. The package and its submergence amongst the autumn leaves is the image left at the end of the opening sequence; the mysterious package unfound amongst the leaves. By having the package highlighted by the red, orange and brown leaves, it indicates its significance to the plot line and shows that the package is just waiting to be found - suspense. Credits are shown at the bottom of the poster to give credit to those companies and persons involved in the movie; these are in fine print and at the bottom of the poster to not distract the viewer from the main message of the poster. We came up with a slogan of ‘Unwrap your destiny’; this is a huge enigma and is quite memorable due to its shortness and ability to capture the audience’s curiosity. ‘Unwrap’ relates to the package and the uncovering to discover what is inside (which is not revealed to the audience till the ultimate climax at the end of the film). Use of direct address is shown in the slogan by ‘your’, this singles out the viewer so that they feel the message is personal towards them; this is a self-conscious technique which is widely used in marketing. Lastly ‘destiny’ relates to the future of the human race as a whole; as mentioned in our ‘Pitch’ blog, the parcel’s content is a memory stick with the details of the end of the world; and so in short, ‘Unwrapping your destiny’ is discovering how the whole population and planet will become instinct; explaining why the poster is melancholy.
Further marketing would be a range of all those shown in the ‘Marketing’ blog which reveals what the majority of film companies do to advertise their movie; such as trailers, events etc.
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